Tier 2: Scale-Ready Sales Organization

The Sales Scaling Challenge

You're facing one of these situations:

Building Your First Team

You're the primary salesperson and need to transition away from sales
You've reached the limit of what you can close personally
You need to hire your first 1-3 sales reps but lack a system to hand off
You don't have onboarding materials, processes, or management structure
You're concerned about making an expensive hiring mistake

Fixing an Underperforming Team

Your current team is hitting 25-50% of quota targets
Recent hires haven't ramped as expected or have already left
You lack clear performance management and accountability systems
Your reps succeed with inbound leads but can't generate outbound pipeline
You've invested heavily in sales headcount but aren't seeing ROI

The Root Cause: Both scenarios stem from missing infrastructure. Hiring without systems guarantees poor results.

How to Build a Successful Sales Team

Sales Infrastructure

Documented sales methodology and process
CRM systems with proper workflow automation
Compensation structures and territory design
Performance tracking and forecasting tools
Templates, scripts, and enablement materials

Talent Systems

Clear role definitions and hiring criteria
Structured interview and assessment process
90-day onboarding and ramp programs
Product training and certification paths
Early milestone tracking

Management Framework

Clear KPIs and accountability structures
Weekly and monthly review processes
Coaching frameworks and improvement plans
Pipeline management and forecasting
Career development and retention strategies

Most companies hire first, then try to build these systems. That's why 73% of first sales hires fail.
We build the infrastructure first, then hire into a proven system.

Your 6-12 Month Buildout Roadmap

Phase 1: Sales Infrastructure & Ops

Revenue Operations Foundation:

• Sales methodology design (document your repeatable process)
• Sales Cycle Mapping and stage definitions
• CRM optimization with automation and reporting
• Sales Strategy & Operations (compensation plans, territory design, quota structures)
• Tech stack integration (lead gen tools, automation, dashboards)
• Outreach frameworks (email, LinkedIn, phone strategies)

Process Documentation:

• Talk tracks and call scripts
• Email templates and sequences
• Objection handling guides
• Proposal and contract processes
• Battle cards and competitive positioning

Complete operational foundation ready for team scaling

Phase 2: Talent & Team Building

Hiring Infrastructure:

• Sales role definitions and ideal candidate profiles
• Compensation structure design
• Structured interview process with assessment frameworks
• Reference check and evaluation protocols
• Recruiting strategy (whether you hire or we support)

Onboarding & Enablement:

• 90-day ramp plans with clear milestones
• Product training and sales methodology certification
• Shadow programs and practice scenarios
• Team training on process, product, and skills
• Performance tracking during ramp period

Systematic hiring and onboarding that accelerates productivity

Phase 3: Performance & Development

Management Systems:

• Performance Management infrastructure (KPIs, dashboards, accountability)
• Weekly and monthly business review frameworks
• Pipeline forecasting and management processes
• Performance improvement protocols
• Coaching frameworks and 1-on-1 structures

Leadership Development:

• Sales leadership coaching (for founders or managers)
• Team coaching and development programs
• Career pathing and advancement frameworks
• Recognition and retention strategies
• Preparation for next phase of scaling

High-performing team with management systems for sustained success

Investment & Timeline

6+ Month Engagement

$8,900+/month

What's Included:

Complete Sales Infrastructure & Operations buildout
Talent & Team Building systems (recruiting, hiring, onboarding)
Performance & Development infrastructure
Weekly coaching and strategy sessions
Manager development program (if applicable)
All frameworks, templates, and implementation tools
Direct support during critical phases
90-day post-engagement check-ins

ROI Reality Check:

A failed sales hire costs $120K in direct compensation plus 6-12 months of lost productivity and opportunity cost—typically $170K+ total
This program costs $53K+ and builds the infrastructure that prevents those failures while enabling successful scaling
Build once, scale for years—vs ongoing rep costs, turnover risk, and failed hiring attempts

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Proven Methodology and Results

Approach:

We don't provide theoretical advice
We build and implement the complete infrastructure alongside you
From CRM setup to hiring frameworks to management systems
Every framework has been tested across multiple companies and industries

Client Results:

Companies have functioning sales organizations
Documented processes and trained teams
Complete management infrastructure
Most continue growing independently or with minimal ongoing coaching support

Is This Right for Your Company?

You're a strong fit if:

$1M-$5M in current annual revenue
Planning to hire 1-5 sales reps in next 12 months
Founder currently responsible for 50%+ of sales
Previous hiring attempts underperformed or failed (if applicable)
Revenue growth goal of 2-3x in next 18-24 months
Ready to invest in infrastructure before or alongside hiring

You're not a good fit if:

Revenue under $1M (consider Tier 1: Founder-Led Sales Acceleration first)
No plans to hire sales team in next 12 months
Seeking quick fixes rather than systematic buildout
Unwilling to invest time in implementation alongside us

Book a 90-minute Sales Team Assessment to determine the right approach for your situation.

Frequently Asked Questions

We're making our first sales hire. Is this premature?

No—this is the optimal time. Building infrastructure before your first hire ensures they have systems, processes, and support to succeed. It's significantly easier than trying to build these systems after hiring.

Our team is already underperforming. Can you help?

Yes. We assess current team capabilities, identify infrastructure gaps, and build the missing systems. Some situations require replacing team members, others require better enablement and management. The assessment clarifies the path forward.

How involved do we need to be?

Significant involvement initially. You'll spend 3-5 hours weekly in planning sessions, implementation work, and coaching. This decreases over time as systems are built and team members are hired/trained. This is a partnership, not outsourcing.

What if we need to hire quickly?

We can accelerate Phase 1 (infrastructure) to 6-8 weeks if needed, then immediately begin hiring. However, hiring before any infrastructure is in place significantly increases failure risk. We recommend minimum viable systems before adding headcount.

Can you do the hiring for us?

We can provide extensive hiring support including sourcing strategy, interview processes, and assessment frameworks. However, final hiring decisions should be yours. We coach you through the process rather than acting as a recruiting agency.

Do we need a sales manager first, or reps first?

Depends on your situation. Under $2M revenue, typically hire reps first and manage them yourself with our coaching. Over $3M, consider hiring a manager. We'll help you determine the right sequence during the assessment.

What happens if we hire someone who doesn't work out?

With proper infrastructure, this is less likely. However, if it happens, we have performance improvement protocols and can guide the decision to develop or replace. The systems we build remain valuable regardless of individual hire outcomes.

What's the time commitment after the 6-12 months?

Most clients operate independently after the engagement. Some continue with monthly coaching ($3-5K/month) for ongoing optimization and support. The infrastructure we build is designed for independent operation.

Build a Sales Team That Delivers Results

Whether you're making your first sales hire or transforming an underperforming team, success requires infrastructure. Start with a 90-minute Sales Team Assessment where we'll evaluate your situation and create a custom roadmap.