01 · Leadership
A sales org that stops depending on the founder
We turn what works in your head into a playbook, operating cadence, and team that can execute it.
Explore Leadership →For founder-led B2B · $500K–$5M ARR
Revenue built to run without you
Turn the sales motion in your head into a team, system, and pipeline that runs without you. Hands-on sales leadership, LIFTY-powered outbound, or both.
01 · Leadership
Build a system your team can run
Playbooks, CRM, and management rhythm that stop depending on the founder.
Explore Leadership →
02 · LIFTY
Qualified pipeline on autopilot
AI agents research, score, and engage only ICP-fit accounts.
Meet LIFTY →
03 · One system
Two ways into the same engine
Leadership, LIFTY, or both - choose the bottleneck we remove first.
See the system →Trusted across our network
The problem
If every deal still needs you, you don't have a sales system.
You have a founder bottleneck. We turn intuition into a playbook, rep drift into management, and manual prospecting into qualified pipeline.
01
The system lives in your head
You're the best closer on the team, and the bottleneck. Nothing is documented, repeatable, or ready to hand off.
02
Reps drift without a manager
You hired salespeople but can't manage them while running the company. Pipeline hygiene slips and quota becomes a guess.
03
Outbound won't scale
Prospecting is manual, outreach is generic, and your CRM is a graveyard of stale contacts. Not a pipeline engine.
Who we serve
Built for founder-led B2B companies ready to scale
We work with founders and CEOs at $500K–$5M ARR who are still the primary closer, or who have a small team (up to 4 reps) without a sales leader who can drive accountability.
$500K–$5M
ARR range
≤ 4 reps
No sales leader yet
B2B
SaaS · proptech · medtech
- B2B SaaS, proptech, medtech, and tech-enabled services
- Founders who need systems before their first hire, or operator-led leadership when early hires aren’t converting
- Companies that want assets left behind, not dependency on a consultant
- Not a fit: teams over 4 reps, established sales orgs with long-tenured managers, or admin-only engagements
One system, two ways in
Choose the bottleneck we remove
Leadership builds the org. LIFTY fills the pipeline. Every engagement follows the same arc: assess, build, operate, and transfer. You get working assets, not a permanent dependency.
$50M+
Revenue scaled by our operators
120+
Salespeople led across industries
4
Clear paths from chaos to succession
02 · LIFTY
Outbound that understands your ICP
Research, qualification, and first-touch outreach grounded in real account context.
Explore LIFTY →03 · The transfer
Build. Operate. Transfer.
Every engagement has a defined entry, swim lane, and strategic exit.
- 01 Assess
- 02 Build
- 03 Operate
- 04 Transfer
Product line · Sales leadership
Hands-on leadership
From chaos to a self-sustaining sales org
Every engagement has a clear entry and a defined handoff. We build the playbook, CRM, management rhythm, and team, then hire and train the leader who replaces us.
-
Chaos phase
The Build
We build the first repeatable sales machine before you make the next hire.
- ICP and persona definition
- CRM architecture and automations
- V1 sales playbook and outreach sequences
Outcome Process-driven revenue.
-
Most common
Bridge phase
Scale Prep
We run the management rhythm while your reps learn the system.
- Direct management for up to four reps
- Weekly huddles, pipeline scrubs, and Film Room coaching
- CRM accountability and hiring support for a permanent leader
Outcome Predictable revenue with operator-led management.
-
Succession
Fractional GTM Exec
We lead the organization while hiring and ramping the Sales Director who takes it forward.
- Succession planning and leader onboarding
- Revenue forecasting and board reporting
- Sales × Marketing × Finance alignment
Outcome An organization that runs without the founder.
-
Maintenance
Revenue Advisory
We help your internal leader prevent drift after the machine is built.
- Monthly pipeline and data audits
- Quarterly GTM recalibration
- Direct coaching for your Sales Director
Outcome A high-performing system that stays sharp.
Product line · LIFTY
Pipeline with context
Not a list dump. Not generic AI outreach. LIFTY researches every account, validates fit, and only advances prospects worth your team's time.
LIFTY Offerings
Live
Research Engine
ICP-driven discovery, enrichment, and CRM delivery with tier scoring.
Live
Outbound Engine
Research Engine plus tailored outreach across LinkedIn and email.
Coming Soon
Managed Outbound
Hands-on outreach and nurturing for interested leads, with ongoing outbound across your enriched pipeline.
How LIFTY works
From discovery to CRM: one quality-biased pipeline
01 / Discover
Find the right accounts
- Search against your ICP and personas for people worth reaching
- Verify contacts before they enter the pipeline (real email, not stale)
- De-duplicate so you never pay to enrich someone you already have
In practice Fresh, cleaned leads hand off into qualification. Not a raw list dump.
02 / Research
Build real account context
- Pulls web, LinkedIn, and firmographic context for each lead
- Builds a structured record: fit, triggers, pain points, talking points
- Recommends a first-touch approach your team can use or override
In practice Nothing sends until the research record exists and is stored for audit.
03 / Score
Suppress the noise
- Tier A and B qualify for outreach; Tier C is suppressed
- Fit comes from the research record, not a generic lead score
- Non-ICP and Tier C never enter a sequence
In practice Only qualified leads become eligible for outreach. Everyone else stops here.
04 / Engage
Earn the first conversation
- Drafts first-touch copy from the research record
- Picks an approach and stores the reasoning with every message
- Delivers through LinkedIn and email; sensitive replies escalate to your team
In practice The first conversation can run on its own. Your team steps in when judgment is needed.
05 / Sync
Keep the CRM honest
- Research, ICP tier, and activity mirror into HubSpot for the team
- Enrichment notes land without overwriting your existing CRM fields
- Status updates as leads move from contacting to engaged
In practice Operators see fit and context in the CRM while LIFTY keeps running in the background.
Validated fit · Quality outreach · Synced CRM
About
The people behind LIFT
Founder
David Franke
Installs the people, process, and management system founders need to scale past themselves.
- Scaled DoorDash's national US sales org to $50M+ revenue at 150–175% of targets
- Built and led sales teams of 120+, hiring 100+ reps and promoting 20+ leaders
- Turns founder-led sales motions into repeatable revenue engines for early-stage companies
GTM technical lead
Juan Mancuso
Translates GTM requirements into CRM architecture, agentic workflows, and reliable outbound infrastructure.
- Grew Sidetool's engineering team from 6 to 13 while architecting a SaaS platform at scale
- Built automation and CRM/API integrations for 100+ clinicians across 9 countries
- Turns GTM requirements into production pipelines, CRM architecture, and agent-driven automation
Stop being the sales system
In our assessment, we'll identify the highest-leverage constraint in your sales motion and recommend leadership, LIFTY, or both.
Schedule an Assessment