01 · Leadership
A sales org that stops depending on the founder
We turn what works in your head into a playbook, operating cadence, and team that can execute it.
Explore Leadership →For founder-led B2B · $500K–$5M ARR
Revenue built to run without you
Turn the sales motion in your head into a team, system, and pipeline that runs without you. Hands-on, fractional sales leadership that builds the machine, runs it with your team, and hands it off.
01 · Leadership
Build a system your team can run
Playbooks, CRM, and management rhythm that stop depending on the founder.
Explore Leadership →
02 · Pipeline
Pipeline your team owns
Outbound playbooks, sequences, and weekly pipeline reviews, run by a sales leader.
See how we work →
03 · The handoff
Assets, not dependency
We hire and ramp the leader who takes it forward, then step back.
See the system →Trusted across our network
The problem
If every deal still needs you, you don't have a sales system.
You have a founder bottleneck. We turn intuition into a playbook, rep drift into management, and ad-hoc prospecting into a pipeline your team owns.
01
The system lives in your head
You're the best closer on the team, and the bottleneck. Nothing is documented, repeatable, or ready to hand off.
02
Reps drift without a manager
You hired salespeople but can't manage them while running the company. Pipeline hygiene slips and quota becomes a guess.
03
Pipeline depends on you
New business comes from your network and your follow-up. Outreach is ad hoc, nobody owns pipeline reviews, and the CRM is a graveyard of stale deals.
Who we serve
Built for founder-led B2B companies ready to scale
We work with founders and CEOs at $500K–$5M ARR who are still the primary closer, or who have a small team (up to 4 reps) without a sales leader who can drive accountability.
$500K–$5M
ARR range
≤ 4 reps
No sales leader yet
B2B
SaaS · proptech · medtech
- B2B SaaS, proptech, medtech, and tech-enabled services
- Founders who need systems before their first hire, or operator-led leadership when early hires aren’t converting
- Companies that want assets left behind, not dependency on a consultant
- Not a fit: larger sales teams, established sales orgs with long-tenured managers, or admin-only engagements
How we work
We build it, run it, then hand it off
We install the playbook, pipeline, and management rhythm, run it alongside your team, then hand it to a leader who stays. Every engagement follows the same arc: assess, build, operate, and transfer. You get working assets, not a permanent dependency.
$50M+
Revenue scaled by our operators
120+
Salespeople led across industries
4
Clear paths from chaos to succession
02 · Pipeline
Pipeline that doesn't wait on the founder
ICP, outbound playbooks, and sequences, plus the weekly pipeline reviews that keep deals moving.
See the engagements →03 · The transfer
Build. Operate. Transfer.
Every engagement has a defined entry, swim lane, and strategic exit.
- 01 Assess
- 02 Build
- 03 Operate
- 04 Transfer
Product line · Sales leadership
Hands-on leadership
From chaos to a self-sustaining sales org
Every engagement has a clear entry and a defined handoff. We build the playbook, CRM, management rhythm, and team, then hire and train the leader who replaces us.
-
Chaos phase
The Build
We build the first repeatable sales machine before you make the next hire.
- ICP and persona definition
- CRM architecture and automations
- V1 sales playbook and outreach sequences
Outcome Process-driven revenue.
-
Most common
Bridge phase
Scale Prep
We run the management rhythm while your reps learn the system.
- Direct management for up to four reps
- Weekly huddles, pipeline scrubs, and Film Room coaching
- CRM accountability and hiring support for a permanent leader
Outcome Predictable revenue with operator-led management.
-
Succession
Fractional GTM Exec
We lead the organization while hiring and ramping the Sales Director who takes it forward.
- Succession planning and leader onboarding
- Revenue forecasting and board reporting
- Sales × Marketing × Finance alignment
Outcome An organization that runs without the founder.
-
Maintenance
Revenue Advisory
We help your internal leader prevent drift after the machine is built.
- Monthly pipeline and data audits
- Quarterly GTM recalibration
- Direct coaching for your Sales Director
Outcome A high-performing system that stays sharp.
About
The people behind LIFT
Founder
David Franke
Installs the people, process, and management system founders need to scale past themselves.
- Scaled DoorDash's national US sales org to $50M+ revenue at 150–175% of targets
- Built and led sales teams of 120+, hiring 100+ reps and promoting 20+ leaders
- Turns founder-led sales motions into repeatable revenue engines for early-stage companies
GTM technical lead
Juan Mancuso
Builds the CRM, reporting, and sales workflows that keep the playbook running after we hand it off.
- Grew Sidetool's engineering team from 6 to 13 while architecting a SaaS platform at scale
- Built automation and CRM/API integrations for 100+ clinicians across 9 countries
- Turns sales processes into CRM architecture, dashboards, and the automations reps actually use
Stop being the sales system
In our assessment, we'll identify the highest-leverage constraint in your sales motion and show you what it takes to remove it.
Schedule an Assessment