Stop Being the Only Person Who Can Close Deals

Build a repeatable, scalable sales system that gets you to $1M revenue before you make expensive hiring mistakes

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The Founder Sales Trap

You're stuck in one of these situations:

  • ❌ You're the only one who can explain the product and close deals
  • ❌ Your pipeline is 75% referrals and personal network—you can't scale outbound
  • ❌ Leads are scattered across spreadsheets with no systematic follow-up
  • ❌ You have a strong product or service, but deals are inconsistent
  • ❌ You know you need to hire sales help, but have no system to hand off

The cost of staying stuck:

Time Cost

Spending 60%+ of your time selling instead of building product

Opportunity Cost

Missing deals because you can't follow up systematically

Scaling Risk

What happens when you hire a rep who can't replicate your results?

LIFT

Your 90-Day Transformation Roadmap

1

Sales Playbook Development

Week 1-2: Sales Foundation

  • Strategic Selling methodology (how to move deals from first call to close)
  • ICP and target market definition (which companies to target and why)
  • Sales Cycle Mapping (track every stage from lead to customer)

Week 3-4: Process Design

  • Sales Process design and feedback (build stages that consistently win deals)
  • Message-market fit and positioning refinement
  • Competitive differentiation framework

Outcome: Know exactly who to sell to and how to close them consistently

2

Sales Execution Toolkit

Week 5-6: Tech Stack & Automation

  • CRM setup and optimization (HubSpot, Pipedrive, Salesforce, etc)
  • Lead generation tools (Apollo, ZoomInfo integration)
  • Email deliverability and automation setup

Week 7-8: Outreach Systems

  • Email templates, scripts, and talk tracks
  • LinkedIn automation and personalization strategies
  • Client engagement frameworks (email/call/meeting strategies)

Outcome: Spend less time selling while closing more deals

3

Scale Preparation

Week 9-10: Performance Systems

  • Pipeline management and forecasting dashboards
  • KPI tracking and conversion rate analysis
  • Weekly business review frameworks

Week 11-12: Hiring Readiness

  • When and how to make your first sales hire
  • Job description and compensation structure
  • Interview process and onboarding preparation

Outcome: A sales machine you can hand off to your first sales hire

LIFT

What You'll Receive

🎯

Sales Playbook Development

Strategic Frameworks:

  • Complete sales methodology from first call to close
  • ICP profiles with target account lists
  • Sales cycle map with stage-by-stage guidance
  • Positioning and messaging framework

Process Documentation:

  • Your proven sales process (6-7 stages documented)
  • Discovery question frameworks
  • Objection handling guides
  • Proposal and closing templates
⚡

Sales Execution Toolkit

Systems & Tools:

  • Fully configured CRM with pipeline automation
  • Lead generation system (Apollo/LinkedIn integration)
  • Email sequences and call scripts with proven results
  • Meeting frameworks and talk tracks

Content Library:

  • Cold outreach templates (email, LinkedIn, phone)
  • Demo preparation guides
  • Follow-up sequence automation
  • Performance tracking dashboards
📊

Ongoing Support & Accountability

Weekly Coaching:

  • 90-minute 1:1 strategy and implementation sessions
  • Live call shadowing and feedback
  • Real-time guidance via meetings, Slack, email

Accountability Systems:

  • Milestone tracking and progress reviews
  • Performance metrics monitoring
  • Weekly execution check-ins
  • Post-engagement 60-day follow-up
LIFT

Founder Success Stories

"From Scattered Leads to Systematic Pipeline"

"I had 18 months of leads sitting in Google Sheets with no follow-up system. Within 60 days, we had a working CRM, automated sequences, and I closed 3 deals from my backlog. The system now runs whether I'm in sales mode or not."
AI Platform Founder
Pre-Revenue → $500K Pipeline

"Breaking the Referral-Only Ceiling"

"Every dollar came through my personal network. I knew it wasn't scalable but didn't know where to start. Now we have an outbound system that generates 10-15 qualified meetings per month without me. Game changer."
Dev Agency Founder
$2M Revenue, 100% Referral-Based

"99% Demo-Close Rate, But Couldn't Get Demos"

"We converted almost everyone who saw a demo, but getting that first meeting was impossible. The outreach system and messaging framework helped us 3x our demo bookings in 90 days."
Restaurant Tech Founder
Strong PMF, Weak Top-of-Funnel
Wind mills background

Investment & Timeline

3 Month Engagement

$2,900/month

What's Included:

  • Complete Sales Playbook Development
  • Full Sales Execution Toolkit
  • Weekly 1:1 coaching and implementation support
  • All templates, frameworks, and tools
  • 60-day post-engagement follow-up

ROI Reality Check:

  • Less than hiring one sales rep ($120K+ with benefits)
  • If we help close 2-3 additional deals, the engagement pays for itself
  • Build once, use forever—vs. ongoing rep costs and turnover risk
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Why This Works

The Alternative is More Expensive:

Most founders who skip this step end up hiring 2-3 failed sales reps over 18 months, burning $200K+ in comp and lost opportunity cost. Our clients build the system first, then hire successfully.

Timeline to Results:

  • Week 2-3: Measurable improvements in outreach response rates
  • Week 6-8: First deals closed using new frameworks
  • Week 10-12: Full system operational and scalable
LIFT

Frequently Asked Questions

How is this different from hiring a sales consultant?

We don't just give you advice—we build and implement the system with you. You'll have a working CRM, proven templates, and documented processes by the end of the engagement.

What if I'm not seeing results after 30 days?

We guarantee measurable progress within 30 days (improved response rates, better pipeline visibility, clearer process). If you're not satisfied, we'll work with you until you are—or part ways with no hard feelings.

Do I need existing sales experience?

No. This is designed for technical founders who are great at explaining their product but need help systematizing and scaling their sales motion.

Can this work if I'm pre-revenue?

You need proof of concept ($250K-$500K in revenue is ideal). If you're earlier, we can discuss a modified approach focused on finding product-market fit first.

What happens after the 90 days?

You'll have a complete sales system ready to operate independently or hand off to your first hire. Many clients continue with monthly coaching ($2-3K/month) or transition to our Tier 2 program when they're ready to build a team.

I'm worried about timing—should I wait until [X]?

Every month without a system costs you deals and makes scaling harder. The best time to build this was 6 months ago. The second best time is now.

Hope Is Not A Strategy

Stop hoping deals will close. Start knowing they will.

Join the founders who've replaced scattered leads and inconsistent revenue with proven systems that deliver predictable growth. Book your 15-minute strategy call and start building your sales machine today.

Limited Availability: We take on maximum 3 new Tier 1 clients per quarter to ensure quality implementation and results.

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