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We Build Sales Systems and Teams
for Companies at $250K-$5M in Revenue

From founder-led sales to your first high-performing team—
get the playbooks, tools, and coaching that drives predictable, scalable growth

Learn Why →

Our Services

We deliver flexible growth solutions through sales strategy and leadership development—built for founder-led companies and small teams ready to scale.

Tier 1: Founder-Led Sales Acceleration

Build a repeatable, scalable sales system that gets you to $1M+ annual revenue without burning out

The Problem We're Solving:

You're spending 60% of your time selling, deals are inconsistent, or you don't know if what's working now will scale
You need a system that works without you before you can hire your first sales rep

What You Get:

Timeline & Commitment:

3-6 month engagement to build a sales machine you can hand off to your first sales hire

Tier 2: Scale-Ready Sales Organization

Build a fully operational sales team and infrastructure that drives predictable revenue from $1M to $5M+

The Problem We're Solving:

You need to hire sales reps, but you're terrified they'll fail because you don't have the systems, training, or management in place
You can't scale yourself and a bad hire will, or already has, cost you 6+ months and $100K+

What You Get:

Timeline & Commitment:

6-12 month engagement to build and scale a high-performing sales team that consistently delivers results

Recruiting Services

Find and hire A-player sales talent without the risk of another failed hire

The Problem We're Solving:

You can't afford another bad hire, or you simply don't know where to start
You don't have time to sort through hundreds of applications or run a structured interview process

What You Get:

Pricing & Guarantee:

Fee: 20-25% of first-year compensation
Timeline: 30-45 days average placement
Guarantee: 60-day replacement warranty if hire doesn't work out

GTM Implementation

Build a sales tech stack that generates leads and closes deals on autopilot

The Problem We're Solving:

Your CRM is a mess, your tracking leads in spreadsheets, or you're spending hours on tasks that should be automated
You're losing deals because your systems can't keep up with your growth

What You Get:

Pricing Options:

Starter Package: $6-$12K (CRM + lead gen + automations)
Monthly Optimization: $2-5K (Ongoing support and refinement)

Sales Coaching

Turn underperforming reps into quota crushers and first-time managers into confident leaders

The Problem We're Solving:

Your reps are getting meetings but not closing deals. Your managers don't know how to coach
You're seeing 1-2% response rates on outreach and demos ending with "we'll think about it." You need expert coaching, not generic training.

What You Get:

Pricing & Commitment:

Individual Rep Coaching: $2K-$4K/month (3-6 month engagement)
Sales Management Coaching: $3K-$5K/month (6-12 month engagement)

Our Clients

Our Partners

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The Framework

LIFT Leadership's proven methodology meets founders where they are and builds scalable systems that grow with your business.

Listen & Learn

  • Listen: Conduct comprehensive assessments of your current sales motion, team capabilities, and growth obstacles.
  • Learn: Analyze your GTM strategy, pipeline health, and revenue operations to identify the highest-impact opportunities.

Implement & Integrate

  • Implement: Deploy proven frameworks across your five critical focus areas: Revenue Operations, GTM Strategy, Technology, Hiring, and People Management.
  • Integrate: Embed scalable processes into your organizational DNA that function independently of founder involvement.

Focus & Framework

  • Focus: Establish clear KPIs, territory planning, and performance management systems that drive consistent results.
  • Framework: Build repeatable sales processes, compensation structures, and onboarding programs that accelerate new hire productivity.

Transform & Transfer

  • Transform: Evolve from founder-led sales to a predictable, scalable revenue engine with sustainable 3-5 year runway.
  • Transfer: Develop internal leadership capabilities and knowledge systems that ensure continued growth beyond our partnership.

Our Purpose

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Most early-stage founders face an impossible paradox.

You need proven sales systems to scale, but nobody takes you seriously until you've already scaled. Accelerators want equity for network access. Consultants start the stopwatch but won't roll up their sleeves. The very people who could help you succeed wait until you prove you don't need them.

We've seen this cycle destroy too many promising companies.

After scaling sales organizations to $50M+ and watching countless founders struggle alone, we realized the problem isn't lack of talent or market opportunity. It's timing. The best support comes after you've already figured it out the hard way—or failed trying.

That's the cycle we're here to break.

LIFT Leadership Group exists for the 90% of startups still fighting to reach their first million in revenue. We partner with founders between $0-$5M who have the vision and drive but need the strategic framework and tactical execution to get there.

We don't just provide advice—we build tools, make calls, and get our hands dirty alongside you. Because we believe the difference between a struggling startup and a thriving business isn't talent or luck. It's having someone who authentically cares about your success willing to do the difficult work that no one else will.

Every successful company started as someone's impossible dream. We're here to make yours inevitable.

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Meet The Founder

David Franke

David Franke

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  • Scaled DoorDash's national US sales organization to $50M+ revenue, driving 42% ARR growth while consistently achieving 150-175% of targets
  • Built and led multi-level sales teams of 120+ professionals across three major industries, with direct responsibility for hiring 100+ reps and promoting 20+ sales leaders
  • Architected comprehensive sales systems including hiring playbooks, performance frameworks, and talent mapping methodologies that enabled predictable scaling
  • Specializes in transforming founder-led sales motions into systematic revenue engines for early-stage companies
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Ready to Build Predictable Revenue?

Schedule your complimentary 15-minute strategy session. We'll assess your current sales approach and identify your biggest growth opportunities!

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